Due to an overwhelmingly positive response to the program, applications have been paused. Thank you so much for choosing to evolve your business with the Digital Manitoba Initiative! We are reviewing previously submitted applications and you will be hearing back from us as soon as we can.

Is it time to step up
your digital experience?
We got you.

With an investment of $15 Million provided by the Province of Manitoba and managed by the Manitoba Chambers of Commerce, the Digital Manitoba Initiative was created to ensure local businesses have the tools they need to take advantage of opportunities provided by the modern economy. We are living in a digital-first world. Recent shifts have made this an undeniable reality. Rapid progress has not only changed the needs of consumers, but how they engage with, relate to and support businesses across an ever-increasing number of devices and platforms.

Modernize your
business with
the Digital Manitoba

To stay competitive, businesses must invest in their digital assets, upgrade their outdated or inefficient systems and adapt their strategies for everything from marketing to supply chain, to customer experience. Digital adaptation can feel like a threat, but it also represents a huge opportunity. Now businesses can not only meet, but personalize, predict, and even influence the needs of their customers, creating more valuable interactions, and in turn, more meaningful relationships. And when local business thrives, the entire province benefits!

This initiative is open to all registered businesses in Manitoba, offering two funding programs designed to incentivize and reimburse business owners for their modernization efforts. TechUP will provide owners with funding of up to $5,000, especially designed for small and medium sized businesses to expand or optimize their fundamental digital infrastructure with essential digital tools and assets. PowerUP enables capacity building initiatives with funding of up to $25,000 for businesses who have identified strategic organizational adoption of technology solutions which allow them to compete more effectively and efficiently in this customer-centric world.

The Digital Manitoba Initiative will invest $15 Million into the digital adaptation and development of registered Manitoba businesses through two funding programs: TechUP, allocating grants of up to $5,000 for essential asset and system upgrades, and PowerUP, providing a maximum of $25,000 for capacity-building projects. The Digital Manitoba Initiative is funded by the Province of Manitoba and will serve to support as many local businesses as possible. Offering two levels of funding, the Manitoba Chambers of Commerce has created the opportunity for businesses to invest in their digital assets, adapt their business strategies and evolve their operations so they can most effectively meet the shifting needs of their customers.

What is the
Digital Manitoba

What Should the Digital Manitoba Initiative Funds Be Used For?

If you are a registered business with the Province of Manitoba, look at these funds as an opportunity to invest in your digital toolkit, adapt your digital strategy, enhance your customer experience or otherwise evolve your business in order to better meet the needs of your customers. In addition, to celebrate local businesses who have already made headway in their recent modernization efforts, digital investments made since April 1, 2021 may qualify for reimbursement.

What Purchases Are
Not Eligible for Funding?

The Digital Manitoba Initiative is designed to alleviate some of the risk or financial obstacles that prevent you from modernizing your business’s current digital strategies, operational technology and legacy systems. Eligible expenses must be net new investments. Funding is not meant to subsidize your existing expenses.

Examples of ineligible expenses include:

Cell Phone Bills

Internet Bills

Consumables (Eg: Ink Cartridges)

Existing Software or Subscriptions (Eg: Microsoft 365)

Existing Hosting or Domain Fees

Staff Salary

Digital Business Grants of Up To $5,000

TechUP is designed to give you the fuel you need to spark new life into your business with upgraded digital assets and technological tools. If you made expenses or investments of up to a total of $5,000 that were put towards the digital adaptation of your business since April 1, 2021, this stream is for you. If you have identified your digital adaptation needs but aren’t sure if transitioning your current practices is worth the financial risk, this is your opportunity to invest. And if you’re planning to bring new digital assets valued at $5,000 or less to your business in the next 30 days, register now. Projects requiring more than $5,000 in funds and over 30 days to complete should apply for the PowerUP program.

This incentive is most suitable for businesses which have made eligible expenses since April 1st 2021 requesting a reimbursement, or businesses which are ready to implement their projects within 30 days to get reimbursed. TechUP funds could be used for, but are not limited to, projects that involve…

  • Developing an e-commerce website
  • Investing in advanced software
  • Purchasing professional equipment for content creation and product promotion
  • Investing in courses on digital marketing, branding, and social advertising
  • Touchless payment systems

Digital Business Grants of Up To $25,000

Businesses seeking to invest in strategic projects requiring 90 days or less are encouraged to apply for the PowerUP program for a maximum of $25,000 in funding. Furthermore, if you’ve already made substantial digital investments since April 1, 2021, you may submit dated receipts and your rationale for the purchase to be eligible for reimbursement. Successful applicants must provide a Business Case Brief detailing how the funds will build their capacity to better meet the needs of their customers or otherwise modernize their business systems, including an official estimate, quote, Statement of Work, or invoice for each stage of the proposed project. Appropriate digital initiatives should be projected to conclude within 90 days of application approval. Successful applications may include, but are not limited to, projects requiring…

  • Organizational training on elements such as cloud based systems or cyber security
  • Technological upgrades and support services
  • Upgrades to network based systems
  • Procurement of technical and/or customer support services
  • Process optimization

The Manitoba Digital Initiative is meant to incentivize businesses to upgrade their digital assets (through TechUP) or adapt their business models and operations (through PowerUP ) in order to update their processes and meet the needs of their customers more effectively and efficiently. Our goal is to encourage you to try new things and take the necessary steps towards evolving your business, ultimately securing future success not only for you, but also the local economy and community.

The Manitoba Digital Initiative incentives are designed to help you develop and optimize your digital assets, technological systems and business strategies in order to meet the needs of your customers more effectively and efficiently.

Our goal is to encourage you to try new things and take the necessary steps towards adapting or evolving your business, making it more competitive in the digital landscape by enhancing profitability, customer experience, engagement and retention.

Plus, as a reward for earlier efforts to modernize your business and improve customer relationships, digital investments made since April 1, 2021 may qualify for reimbursement with proof of purchase.


Who is eligible to apply for the Digital Manitoba Initiative?

If you are the owner of a registered business in Manitoba with a specific technology need or strategic plan that can optimize the operations of your business and maximize its growth, the Digital Manitoba Initiative wants to support your efforts. You do not need to be a member of the Chambers and you do not need to have a brick and mortar storefront to apply. There is no maximum or minimum number of employees or business size restrictions, however priority will be given to small and medium sized businesses.

How do I apply for the Digital Manitoba Initiative?

If you have 30 minutes, you have enough time to start the process of investing in the future success of your business. The online registration and application forms are designed to be simple and straightforward.

First, you must create an account and register for the Digital Manitoba Initiative here:

To create and register your account, be prepared to provide your…

  1. Manitoba Business Number
  2. Personal and business information
  3. Bank deposit details

Once your account has been approved and you’ve gathered all the necessary documents, you are ready to apply for either program. The registration portal opens on October 20, 2021 and applications will be considered on a first come, first served basis.

Investing in the future
begins with local

The Digital Manitoba Initiative is here to support you and the growth of your business through digital adaptation. If you originally applied for TechUP and find that you can not complete your project within the maximum grant budget of $5,000, you may apply to PowerUP and explain your need for more funding through a new application.

Are you wondering whether or not that tech upgrade you recently invested in or the digital-centric project you’ve been planning are eligible for TechUP or PowerUP? Or maybe you’re still not quite sure how digital adaptation can benefit your business? Take this short quiz to help you determine your eligibility, which program is better suited for your needs and to learn more about the Digital Manitoba Initiative’s mission.

Once your digital adaptation project is planned and ready to be executed, gather all relevant documents, register your account and apply! The Digital Manitoba Initiative registration and application portal opens on October 20, 2021 and applications will be considered on a first come, first served basis. Take advantage of all the opportunities this digital economy offers and register for the Digital Manitoba Initiative, today!

Applications open on October 20, 2021

If you have 30 minutes to spare, then you have enough time to invest in securing the future success of your business.

Take this short quiz to help you determine which program your project is best suited for.